Critical Investigation

1. How the media influences people using adverts to reflect their personal lives.
- Car advert, which represents peoples lifestyles

2. How adverts are represented to influence males.
- Perfume advert, which shows the personal taste in choice

3. How adverts differentiates gender
- advert on typical stereotypes by a typical product targeted at them

Best Idea

Migrain

Media Language- The Iconographies would be a wealthy looking atmosphere which would be represented with diamonds jewellery,expensive cars of a high brand and the typical conventions of what rich high class people are stereotyped to be.

Institution- The company of the car branded names Aston Martin.

Genre- Advertisement

Representation- powerful, rich, strong dominant person

Audience- if its a male in the advert and its for a car then main audience would be males aged 30+

Ideologies- Male Gaze

Narrative- advertising a product by adapting the product into a males life style and having it represented as a must have product, form its use of mise en scene.



SHEP

Social - How males adapt their life to adverts

Historical - how people in adverts change according to society

Economic - how money and the 'free market' has influenced the way a consumer can live their life

Theories linked

Hypodermic Needle Theory - Do audiences believe everything they see?

Uses and Gratifications - Escapism, Identification

Marshal Mcluhan -
http://www.nndb.com/people/869/000047728/ -
" McLuhan had stated, "Print is the technology of individualism." In War and Peace in the Global Village, he predicted that the newly emerging electronic network (i.e. extended neural net) would recreate "the world in the image of a global village", in which people understood instantly the impact of their actions and shared knowledge about possible solutions. "

http://en.wikipedia.org/wiki/Marshall_McLuhan -
"In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social organization is the global village."

http://www.artbook.com/9053494480.html -
Global Village: The 1960s plumbs the depths of those planetary echoes as they resonated throughout the decade in the fields of visual arts, decorative arts, fashion, and architecture. Along with a wealth of images, it contains interviews with diverse key figures of the time.

1. What is the Guardian 100 and who are the panellists that create it?

The Media Guardian 100 is our annual guide to the most powerful people in the industry. Candidates are judged on three criteria - their cultural, economic and political influence in the UK. The list was takes in all sectors of the media, including broadcasting, publishing, new media, advertising, marketing and PR.

The panellists are a panel of experienced media watchers from the worlds of politics, journalism, advertising and the internet judged entrants using three criteria: cultural influence, economic blow and political power of all candidates.

· Lord Waheed Alli is chairman of entertainment content company Chorion, which owns the rights to Agatha Christie, Enid Blyton, Noddy and The Mr Men.

· Daisy McAndrew is the chief political correspondent for ITV News. She previously co-hosted BBC2's Daily Politics with Andrew Neil and presented the daily drivetime show for London talk radio station, LBC.

· Jamie Kantrowitz is senior vice-president of marketing and content for MySpace.com in Europe.

· Richard Park is an executive director of Chrysalis Radio parent Global Radio.

· Sarah Sands is a consultant editor of the Daily Mail. She previously spent a decade at the Telegraph Group, first as deputy editor on the Daily Telegraph, assuming responsibility for the Saturday edition, and later as the first female editor of the Sunday Telegraph

· James Scroggs is vice-president, consumer business of SpinVox, the voice-to-screen messaging company. He was previously vice-president of marketing for MTV Networks UK and Ireland, where he was responsible for all advertising, digital events, products and brand experiences.

· Janine Gibson is executive editor of Guardian Unlimited and editor-in-chief of Media Guardian.

· Matt Wells is editor of Media Guardian and presenter of the Media Talk podcast.

2. How many women are in the top 100?

18 women

3. What companies do these women work for and in what roles?

• Daisy McAndrew is the chief political correspondent for ITV News.
• Sarah Sands is a consultant editor of the Daily Mail.
• Janine Gibson is executive editor of Guardian Unlimited and editor-in-chief of Media Guardian.

4. What percentage of the 100 is women?

18 percent

5. How would you assess the balance of power in this list and why do you think it is this way?"

Society is the biggest influence upon the balance power people , the power has been dominated by males and women power has slowly increased however females are still the subordinate gender. You could assess the balance of power by the amount of high paid and high status career men have as apposed to women.