Critical Investigation

1. How the media influences people using adverts to reflect their personal lives.
- Car advert, which represents peoples lifestyles

2. How adverts are represented to influence males.
- Perfume advert, which shows the personal taste in choice

3. How adverts differentiates gender
- advert on typical stereotypes by a typical product targeted at them

Best Idea

Migrain

Media Language- The Iconographies would be a wealthy looking atmosphere which would be represented with diamonds jewellery,expensive cars of a high brand and the typical conventions of what rich high class people are stereotyped to be.

Institution- The company of the car branded names Aston Martin.

Genre- Advertisement

Representation- powerful, rich, strong dominant person

Audience- if its a male in the advert and its for a car then main audience would be males aged 30+

Ideologies- Male Gaze

Narrative- advertising a product by adapting the product into a males life style and having it represented as a must have product, form its use of mise en scene.



SHEP

Social - How males adapt their life to adverts

Historical - how people in adverts change according to society

Economic - how money and the 'free market' has influenced the way a consumer can live their life

Theories linked

Hypodermic Needle Theory - Do audiences believe everything they see?

Uses and Gratifications - Escapism, Identification