Task 3

This action of using celebrities within advertising to endorse products had still taken place even at a date so far back in 1953 which shows the this idea of using celebrities in order to boost promotion for products to sell more has been apart of the media and been acceptable for decades.

The commercial begins black and white with a medium shot of Marylyn Monroe on a cinema screen as she is sitting in disguise in the audience watching her own movie as a close up of her chest is shown as her breasts appear to become large and a close up shot of her hair turns blonde as the screen turns into colour she opens the bottle and the audience turn in her direction in shock as she says the channel No5 fragrance the women repeat her words as they are attracted to her scent. The mise en scene is in the cinema. The use of sound is non diegetic sound and voice over narration. As they look at her she suddenly turns back into her disguise and the audience look away as the channel commercial represents the fragrance as Marylyn’s scent. As once Marylyn was asked what you wear to bed. She answered five drops of channel No5.this became the biggest success of channel No5 and still continues till this day.