Task 6

How and why are celebrities used to promote lifestyle products such as Dior perfume, in TV and print advertising?

We are constantly being tested on our ability to prove ourselves to others and it’s shown by our achievements, experiences and the way we represent ourselves. The media is all around us and we use it to interpret our views and thoughts to create a voice for ourselves. However in this case the media is constantly being bombarded with a purpose to constantly sell and get attention all the time.

Celebrities are constantly being exploited and been the highlight of the media culture. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, travelling and anything else that we have to do.

Celebrities are used as a promotional tool in order to sell products. The representation of celebrities are relentlessly over sexualised as people believe that ‘sex sells’ therefore people are being put into a position of which they are being fed information on a product or service while being shown a slightly pornographic scene from adverts. The media is continuously out of control however without it there wouldn’t have been any way of the public awareness. The media is an extremely influential aspect of humanity.